The Minister of Information and Broadcasting, and Sports and Youth Affairs, Anurag Thakur, announced a series of initiatives to promote India as an international film shooting destination.
The minister, who likes to make India a major global content hub, unveiled an incentive scheme for audiovisual co-production and foreign film shooting in India with a cash incentive of up to 30 percent, capped at $260,000.
An additional 5 per cent, or up to a maximum of Rs 50 lakh ($65,000), will be given to film units employing 15 per cent or more Indian labor, Anurag Thakur added in his speech at the opening. from the star-studded movie. Indian Pavilion at the Marche du Cannes on a sunny Wednesday on the French Riviera.
“Hamare paas sirf film industry nahi, hamare paas cinema-maa hai!” the minister said, referring to Shashi Kapoor’s famous line in the box office hit ‘Deewar’. “This year, India intends to give the global audience a taste of India’s cinematic excellence, technological prowess, rich culture and illustrious storytelling heritage,” added Anurag Thakur.
The highlight of the opening, which began with a performance by Rajasthani folk artist Mame Khan, was the launch of the first poster of the 53rd International Film Festival of India (IFFI), bearing the slogan “Celebrate the Joy of Cinema”. ‘. The festival will be held in Goa from November 20 to 28, 2022.
Anurag Thakur said: “While preserving our ancient stories, Indian filmmakers are innovating the art of storytelling through the use of technology. The Indian film industry, which produces almost 2,000 films every year, is the largest in the world.
And to make sure this creative engine is not lost, the minister made another important announcement. “We have begun the world’s largest film restoration project under the National Film Heritage Mission. As part of this campaign, 2,200 films in all languages will be restored to their former glory.”
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